Who am I?
Hi, I am Mauricio Soto
I turn problems into useful tools
How I think
Websites to use,
not just to look at
I do not start by asking what website you need. I start by asking what problem of your customers we could solve from your website.
My approach
Utility before promotion
What I build
Websites, apps and automation
I am Mauricio Soto. I have been building digital products for 6 years —from WordPress plugins to full platforms. At some point I realized that almost all websites are brochures: they look good, but nobody has a concrete reason to use them.
That is why I changed my approach. Now I build pages with tools —calculators, simulators, diagnostics— that solve a real doubt before asking for anything in return. If the tool is useful, trust and the lead come on their own.
The best promotion can be
solving something before selling
If you have a doubt or task that repeats in your business, we can turn it into something useful for your website.
What problem do you want to solve?
Let's talk